Football Scouting Portfolio
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Overview
Designing a premium personal brand for a football scouting analyst.
A conceptual personal website created for a football scouting analyst to communicate expertise, showcase scouting reports and present football data in a clean, editorial-style experience.
Role
UX/UI Design
Information Architecture
Visual Design
Responsive Design
Timeline
1 week
Tools
Figma
The Challenge
Design Principles
How might we transform a football analyst's expertise into a digital experience that feels credible, premium and easy to explore?
Goals
Build trust immediately
Highlight expertise
Make reports easy to browse
Keep navigation minimal
Create a premium football aesthetic without looking like a fan website
Editorial layout
Strong typography
Data-first
Minimal interactions
Premium dark theme
Clear hierarchy
Information Architecture
This project explored how editorial layouts and structured data can work together to create a professional digital identity. The focus was on clarity, hierarchy and storytelling rather than decorative visuals.